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_c471 _d471 |
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| 001 | 4505082 | ||
| 003 | BD-DhDIU | ||
| 005 | 20191119101650.0 | ||
| 008 | 980323s1999 maua b 001 0 eng | ||
| 010 | _a 98006853 | ||
| 020 | _a0256209820 | ||
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_aHF5415.13 _b.M369 1999 |
| 082 | 0 | 0 |
_a658.8/ P454b _222 |
| 100 | 1 |
_aPerreault, William D. _92554 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a14th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc2002 |
||
| 300 |
_axxiv, 791, 31 p. : _bill. ; _c29 cm. + _e1 computer laser optical disc (4 3/4 in.) |
||
| 440 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _92419 |
|
| 504 | _aIncludes bibliographical references (p. 743-786) and index. | ||
| 526 | _a BBA, BRE | ||
| 538 | _aSystem requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _98038 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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