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| 082 |
_a658.83420973/ H392c _222 |
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| 100 | _4Hawkins, Del I. | ||
| 245 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney. |
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| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2001. |
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| 300 |
_axxiv, 776 p. : _bcol. ill. ; _c27 cm +. |
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| 440 |
_aMcGraw-Hill/Irwin series in marketing _91579 |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA, BRE | ||
| 650 |
_aConsumer behavior _91345 |
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| 651 |
_zUnited States. _91604 |
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| 700 |
_aBest, Roger J., Coney, Kenneth A. _91605 |
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| 942 |
_2ddc _cBK _01 |
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