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| 001 | 3719377 | ||
| 003 | BD-DhDIU | ||
| 005 | 20111102170711.0 | ||
| 008 | 820326s1981 ilua b 001 0 eng | ||
| 010 | _a 80085240 | ||
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_aDLC _cDLC _dDLC _dBD-DhDIU |
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_aHF5415.13 _b.M369 1981 |
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_a658.8/M478b _219 |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome). _98038 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach _cE. Jerome McCarthy, with assistance of Andrew A. Brogowicz. |
| 250 | _a7th ed. | ||
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1981. |
||
| 300 |
_axix, 762 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA, BRE | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aBrogowicz, Andrew A. _911002 |
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| 906 |
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