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_aPrinciples of marketing : _ba south Asian perspective / _cPhilip Kotler ...[et al.]. |
250 | _a13th ed. | ||
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_aNew Delhi : _bPearson, _cc2013. |
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_axix, 514 p. : _bcol. ill. ; _c26 cm. |
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_aPrinciples of marketing _91733 |
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_aKotler, Philip _91729 |
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_aArmstrong, Gary _91731 |
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_aAgnihotri, Prafulla Y. _913216 |
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_aHaque, Ehsan ul _913217 |
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