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| 008 | 020124s2003 maua b 001 0 eng | ||
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_aHF5415.13 _b.P388 2003 |
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_a658.8/ P477p _222 |
| 100 | 1 |
_aPeter, J. Paul. _97956 |
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| 245 | 1 | 2 |
_aA preface to marketing management / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2003. |
||
| 300 |
_axiv, 280 p. : _bill. (some col.) ; _c26 cm. |
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| 440 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _92419 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA, BRE | ||
| 650 | 0 |
_aMarketing _xManagement. _97957 |
|
| 700 | 1 |
_aDonnelly, James H. _97958 |
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| 906 |
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