| 000 | 00935nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 15561876 | ||
| 003 | BD-DhDIU | ||
| 005 | 20241030110302.0 | ||
| 008 | 081218s2009 caua b 001 0 eng | ||
| 020 | _a9780787998325 (cloth) | ||
| 020 | _a078799832X (cloth) | ||
| 040 |
_aDLC _beng _cDLC _dBTCTA _dTOH _dGBVCP _dDLC _dBD-DhDIU |
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| 082 | 0 | 0 |
_a658.8/ D923m _222 |
| 100 | 1 |
_aDunn, Michael _q(Michael Edward) _917856 |
|
| 245 | 1 | 4 |
_aThe marketing accountability imperative : _bdriving superior returns on marketing investments / _cMichael E. Dunn with Chris Halsall. |
| 250 | _a1st ed. | ||
| 260 |
_aSan Francisco : _bJossey-Bass, _cc2009. |
||
| 300 |
_axiv, 450 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 427-431) and index. | ||
| 526 | _a BBA | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xCost effectiveness. _917857 |
|
| 700 | 1 |
_aHalsall, Chris, _d1967- _917858 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c9021 _d9021 |
||