000 01438nam a2200337 a 4500
003 BD-DhDIU
005 20240321115500.0
008 080129s2009 mauab b 001 0 eng
020 _a9780070700994
020 _a0070700990
040 _aDLC
_cBD-DhDIU
_dBD-DhDIU
_dBTCTA
_dBAKER
_dC#P
_dBWX
_dDLC
_bENG
050 0 0 _aHD9980.5
_b.Z45 2009
082 0 0 _a658.8/ Z48s
_222
100 1 _aZeithaml, Valarie A.
245 1 0 _aServices Marketing :
_bintegrating customer focus across the firm /
_cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250 _a5th ed.
260 _aBoston :
_bMcGraw-Hill Irwin,
_cc2013.
300 _axxviii, 708 p. :
_bill., map ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_xMarketing.
650 0 _aCustomer services.
650 0 _aMarketing.
700 1 _aBitner, Mary Jo.
700 1 _aGremler, Dwayne D.
_91394
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_011
999 _c9213
_d9213