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_a658.83420973/ H392c _222 |
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_aHawkins, Del I. _91578 |
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_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2004. |
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| 300 |
_axxvi, 790 p. : _bcol. ill. ; _c27 cm + _e1 CD ROM. |
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_aMcGraw-Hill/Irwin series in marketing _91579 |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA, BRE | ||
| 538 | _aSystem requirements for accompying CD ROM. | ||
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_aConsumer behavior _zUnited States. _91580 |
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_aMarket surveys _zUnited States. _91581 |
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_aConsumer behavior _zUnited States _vCase studies. _91582 |
| 700 | 1 |
_aBest, Roger J. _91583 |
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| 700 | 1 |
_aConey, Kenneth A. _91584 |
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