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| 082 | 0 | 0 | _a659.1/ A68c |
| 100 | 1 |
_aArens, William F. _910018 |
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| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens |
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2002. |
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| 300 |
_axxxii, 614 p. : _bill. ; _c26 cm. |
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| 526 | _aBBA, BRE | ||
| 650 | 0 |
_aAdvertising _99697 |
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