Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. Vanitha Swaminathan, Ambi M. G. Parameswaran, Isaac C. Jacob

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2022.Edition: 5th edDescription: xxx, 642 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Daffodil International University Library General Stacks	Non-fiction	658.827/ K291s (Browse shelf(Opens below))	1	Checked out	16/03/2026	032798

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Includes bibliographical references and index.

BBA, BRE

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