Keller, Kevin Lane, <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller. Vanitha Swaminathan, Ambi M. G. Parameswaran, Isaac C. Jacob 
 - 5th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2022. 
 - xxx, 642 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-9353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>Dewey Class. No.: </label>658.827/ K291s