TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Swaminathan,Vanitha
AU  - Parameswaran,Ambi M.G.
AU  - Jacob,Isaac C.
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 978-9353946135
U1  - 658.827/ K291s 22
PY  - 2022///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index; BBA, BRE
ER  -