Principles of marketing /  
Philip Kotler ... [et al.]. 
 - 19th ed. 
 - New Delhi :  Pearson education ;  2025. 
 - xxiv, 736 pages :L  col. ill. ;  29 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789357055215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8/ P954