| 000 | 00929nam a22002534a 4500 | ||
|---|---|---|---|
| 003 | BD-DhDIU | ||
| 005 | 20250917112905.0 | ||
| 008 | 250825s2003 njua b 001 0 eng | ||
| 020 | _a978-9353946135 | ||
| 040 |
_aDLC _beng _cDLC _dDLC _dBD-DhDIU |
||
| 082 | 0 | 0 |
_a658.827/ K291s _222 |
| 100 | 1 |
_aKeller, Kevin Lane, _99008 |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. Vanitha Swaminathan, Ambi M. G. Parameswaran, Isaac C. Jacob |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2022. |
||
| 300 |
_axxx, 642 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBA, BRE | ||
| 650 | 0 |
_aBrand name products _xManagement. _99009 |
|
| 700 | 1 |
_aSwaminathan, Vanitha _921790 |
|
| 700 | 1 |
_aParameswaran, Ambi M. G. _921791 |
|
| 700 | 1 |
_aJacob, Isaac C. _921792 |
|
| 942 |
_2ddc _cBK _015 |
||
| 999 |
_c17755 _d17755 |
||