| 000 | 00748nam a2200241 i 4500 | ||
|---|---|---|---|
| 003 | BD-DhDIU | ||
| 005 | 20251011101221.0 | ||
| 008 | 251011s2018 nyu 000 0 eng | ||
| 020 | _a9789357055215 | ||
| 040 |
_aDLC _beng _cDLC _erda _dBD-DhDIU |
||
| 082 | 0 | 0 |
_a658.8/ P954 _223 |
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler ... [et al.]. |
| 250 | _a19th ed. | ||
| 260 |
_aNew Delhi : _bPearson education ; _c2025. |
||
| 300 |
_axxiv, 736 pages :L _bcol. ill. ; _c29 cm. |
||
| 526 | _aBBA, MBA | ||
| 650 | 0 |
_aMarketing. _921339 |
|
| 700 | 1 |
_aKotler, Philip _eauthor. |
|
| 700 | 1 |
_aArmstrong, Gary _eauthor. _91731 |
|
| 700 | 1 |
_aBalasubramanian, Sridhar _eauthor. _922262 |
|
| 700 | 1 |
_aAgnihotri, Prafulla _913216 |
|
| 942 |
_2ddc _cBK _045 |
||
| 999 |
_c17867 _d17867 |
||