Strategic marketing / David W. Cravens and Nigel F. Piercy.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2016.Edition: 9th edDescription: xv, 784 pages : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Pharmacy Department Seminar Library General Stacks	Non-fiction	658.802/ C898s (Browse shelf(Opens below))	1	Available		PH00346
Book	Pharmacy Department Seminar Library General Stacks	Non-fiction	658.802/ C898s (Browse shelf(Opens below))	2	Available		PH00347

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Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

BBA, BRE

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