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Advertising & integrated brand promotion / Thomas C. O`guinn, Chris T. Allen & Richard J. Semenik,

By: Material type: TextTextPublication details: Thomson South-Western : New Delhi, c2006.Edition: 4th edDescription: xlviii, 781 p. : ill. ; 28 cmISBN:
  • 0538473320
  • 8131501582
Subject(s): DDC classification:
  • 659.122/ G964a
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 659.122/ G964a (Browse shelf(Opens below)) 1 Available 011977
Total holds: 0

BBA, BRE

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