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Advertising and promotion : an integrated marketing communications perspective George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2007.Edition: 7th edDescription: xxvi, 820 p. : col. ill. ; 29 cmISBN:
  • 0073255963
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .B387 2007
Other classification:
  • 659.1/B426a
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 659.1/B426a (Browse shelf(Opens below)) 1 Available DIIT00329
Book Book Daffodil International University Library General Stacks Non-fiction 659.1/B426a (Browse shelf(Opens below)) 2 Available DIIT00330
Book Book Daffodil International University Library General Stacks Non-fiction 659.1/B426a (Browse shelf(Opens below)) 3 Available DIIT00331
Total holds: 0

Includes bibliographical references (p. 763-789) and indexes.

BBA, BRE

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