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Strategic management : concepts and cases / Fred R. David.

By: Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007.Edition: 10th edDescription: 822 pages : illustrations (some color), maps ; 27 cmISBN:
  • 9780131276758
  • 817758751x
Subject(s): DDC classification:
  • 658.4012/ D249s 23
Contents:
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 658.4012/ D249s (Browse shelf(Opens below)) 1 Available 012012
Book Book Daffodil International University Library General Stacks Non-fiction 658.4012/ D249s (Browse shelf(Opens below)) 2 Available 012013
Total holds: 0

Previously published under title: Strategic management.

Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.

BBA, BRE

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