Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

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Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Daffodil International University Library General Stacks	Non-fiction	658.834/ L886c (Browse shelf(Opens below))	1	Available		009558

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Includes bibliographical references (p. 733-782) and index.

BBA, BRE

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