No title Marketing management : a south Asian perspective /
Kotler, Philip
Marketing management : a south Asian perspective / Philip Kotler... [et al.] - 14th ed. - Upper Saddle River, N.J. : Prentice Hall, c2014. - xxv, (various pagings) p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
9780132102926 0132102927 9788131767160
Marketing--Management.
Marketing -- Asia.
658.8/ M345
Marketing management : a south Asian perspective / Philip Kotler... [et al.] - 14th ed. - Upper Saddle River, N.J. : Prentice Hall, c2014. - xxv, (various pagings) p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
9780132102926 0132102927 9788131767160
Marketing--Management.
Marketing -- Asia.
658.8/ M345