(Record no. 10044)

MARC details
000 -LEADER
fixed length control field 01317nam a2200313 a 4500
001 - CONTROL NUMBER
control field 16533468
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241105170959.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101104s2012 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132102926
International Standard Book Number 0132102927
International Standard Book Number 9788131767160
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- CDX
-- BD-DhDIU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/ M345
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 1729
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title a south Asian perspective /
Statement of responsibility, etc Philip Kotler... [et al.]
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c2014.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, (various pagings) p. :
Other physical details col. ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 7957
Topical term or geographic name as entry element Marketing -- Asia.
9 (RLIN) 14712
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
9 (RLIN) 1729
Personal name Koshy, Abraham
9 (RLIN) 15053
Personal name Jha, Mithileshwar
9 (RLIN) 15054
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Koha issues (borrowed), all copies 203
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type Coded location qualifier Checked out
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 16/06/2014 Purchased 11 3 658.8/ M345 018712 24/11/2021 20/08/2019 1 16/06/2014 Book    
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 16/06/2014 Purchased 16 3 658.8/ M345 018713 24/11/2021 24/08/2019 2 16/06/2014 Book    
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 16/06/2014 Purchased 19 5 658.8/ M345 018714 13/07/2019 06/07/2019 3 16/06/2014 Book    
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 16/06/2014 Purchased 25 7 658.8/ M345 018715 13/07/2019 12/07/2019 4 16/06/2014 Book    
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 16/06/2014 Purchased 15 3 658.8/ M345 018716 06/02/2024 06/02/2024 5 16/06/2014 Book    
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 16/06/2014 Purchased 18 5 658.8/ M345 018717 24/11/2021 20/08/2019 6 16/06/2014 Book    
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 16/06/2014 Purchased 16 10 658.8/ M345 018718 14/07/2019 02/07/2019 7 16/06/2014 Book    
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 16/06/2014 Purchased 25 8 658.8/ M345 018719 31/08/2019 25/08/2019 8 16/06/2014 Book    
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 16/06/2014 Purchased 17 5 658.8/ M345 018720 11/10/2021 22/05/2021 9 16/06/2014 Book    
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 16/06/2014 Purchased 15 8 658.8/ M345 018721 18/02/2024 02/12/2019 10 16/06/2014 Book    
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 25/09/2014 Purchased 4 1 658.8/ M345 018945 19/12/2015 28/10/2015 11 25/09/2014 Book S.S. Enter  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 25/09/2014 Purchased 8 2 658.8/ M345 018946 16/04/2017 16/04/2017 12 25/09/2014 Book S.S. Enter 14/08/2017
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 25/09/2014 Purchased 7   658.8/ M345 018947 02/03/2016 29/02/2016 13 25/09/2014 Book S.S. Enter  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 25/09/2014 Purchased 7 4 658.8/ M345 018948 10/12/2024 05/11/2024 14 25/09/2014 Book S.S. Enter  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 25/09/2014 Purchased 3 1 658.8/ M345 018949 24/11/2021 05/08/2015 15 25/09/2014 Book S.S. Enter  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 14/08/2016 Purchased 3 1 658.8/ M345 022185 20/01/2020 23/05/2019 16 14/08/2016 Book    
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 14/08/2016 Purchased 6 1 658.8/ M345 022186 29/01/2020 22/01/2020 17 14/08/2016 Book