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No title Marketing Research : An Applied Orientation /

Malhotra, Naresh K.

Marketing Research : An Applied Orientation / Naresh K. Malhotra and Satyabhusan Dash - 6th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2011. - xxviii, 948 p. : ill., figs., tables ; 29 cm.

Includes bibliographical references and index.

ISBN: 9788131731819

LCCN: 2006010250

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

LC Class. No.: HF5415.2 / .M29 2007

Dewey Class. No.: 658.83/ M218m

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