Normal view MARC view ISBD view

(Record no. 10050)

MARC details
000 -LEADER
fixed length control field	01225nam a22003374a 4500
001 - CONTROL NUMBER
control field	14328433
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250216105446.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	060404s2007 njuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2006010250
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131731819
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)ocm65644357
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	BAKER
--	C#P
--	DLC
--	BD-DhDIU
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.2
Item number	.M29 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83/ M218m
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Malhotra, Naresh K.
9 (RLIN)	9263
245 10 - TITLE STATEMENT
Title	Marketing Research :
Remainder of title	An Applied Orientation /
Statement of responsibility, etc	Naresh K. Malhotra and Satyabhusan Dash
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Upper Saddle River, NJ :
Name of publisher, distributor, etc	Pearson/Prentice Hall,
Date of publication, distribution, etc	c2011.
300 ## - PHYSICAL DESCRIPTION
Extent	xxviii, 948 p. :
Other physical details	ill., figs., tables ;
Dimensions	29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	BBA, BRE
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing research.

Topical term or geographic name as entry element	Marketing research
General subdivision	Methodology.
9 (RLIN)	9264
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Dash, Satyabhusan
9 (RLIN)	15051
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Table of contents
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/toc/ecip0611/2006010250.html">http://www.loc.gov/catdir/toc/ecip0611/2006010250.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Book
Koha issues (borrowed), all copies	93

Holdings
Source of classification or shelving scheme	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type	Coded location qualifier
Dewey Decimal Classification	Non-fiction	Daffodil International University Library	Daffodil International University Library	General Stacks	19/06/2014	Purchased	4	3	658.83/ M218m	018722	29/04/2024	24/05/2017	1	19/06/2014	Book
Dewey Decimal Classification	Non-fiction	Daffodil International University Library	Daffodil International University Library	General Stacks	19/06/2014	Purchased	8		658.83/ M218m	018723	03/04/2023	03/04/2023	2	19/06/2014	Book
Dewey Decimal Classification	Non-fiction	Daffodil International University Library	Daffodil International University Library	General Stacks	19/06/2014	Purchased	7		658.83/ M218m	018724	18/03/2024	06/03/2024	3	19/06/2014	Book
Dewey Decimal Classification	Non-fiction	Daffodil International University Library	Daffodil International University Library	General Stacks	19/03/2015	Purchased	10	7	658.83/ M218m	019746	07/05/2024	27/02/2024	4	19/03/2015	Book
Dewey Decimal Classification	Non-fiction	Daffodil International University Library	Daffodil International University Library	General Stacks	19/03/2015	Purchased	4		658.83/ M218m	019747	15/02/2024	06/02/2024	5	19/03/2015	Book
Dewey Decimal Classification	Non-fiction	Daffodil International University Library	Daffodil International University Library	General Stacks	19/03/2015	Purchased	3		658.83/ M218m	019748	11/04/2023	03/04/2023	6	19/03/2015	Book
Dewey Decimal Classification	Non-fiction	Daffodil International University Library	Daffodil International University Library	General Stacks	19/03/2015	Purchased	7	1	658.83/ M218m	019749	12/03/2024	12/03/2024	7	19/03/2015	Book
Dewey Decimal Classification	Non-fiction	Daffodil International University Library	Daffodil International University Library	General Stacks	08/02/2016	Purchased	15	2	658.83/ M218m	021222	08/03/2025	16/02/2025	8	08/02/2016	Book	Sarkar Boo
Dewey Decimal Classification	Non-fiction	Daffodil International University Library	Daffodil International University Library	General Stacks	08/02/2016	Purchased	13	2	658.8/ M218m	021223	25/03/2024	19/03/2024	9	08/02/2016	Book	Sarkar Boo
Dewey Decimal Classification	Non-fiction	Daffodil International University Library	Daffodil International University Library	General Stacks	08/02/2016	Purchased	8	4	658.83/ M218m	021224	12/04/2023	12/04/2023	10	08/02/2016	Book	Sarkar Boo
Dewey Decimal Classification	Non-fiction	Daffodil International University Library	Daffodil International University Library	General Stacks	08/02/2016	Purchased	12	3	658.83/ M218m	021225	13/03/2024	13/03/2024	11	08/02/2016	Book	Sarkar Boo
Dewey Decimal Classification	Non-fiction	Daffodil International University Library	Daffodil International University Library	General Stacks	08/02/2016	Purchased	10	3	658.83/ M218m	021226	06/03/2024	05/03/2024	12	08/02/2016	Book	Sarkar Boo