No title Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit - 6th ed. - New York : McGraw-Hill Irwin, c2013. - xxxii, 711 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781259026812 1259026817
2011051073
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2013
658.8/ Z48s
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit - 6th ed. - New York : McGraw-Hill Irwin, c2013. - xxxii, 711 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781259026812 1259026817
2011051073
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2013
658.8/ Z48s