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Differentiate or die :

Trout, Jack.

Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin. - 2nd ed. - Hoboken, N.J. : John Wiley & Sons, c2000. - 236 p. ; 24 cm.

ISBN: 9789385724244

Subjects--Topical Terms:
Advertising--Brand name products.
Brand name products.
Competition.

LC Class. No.: HF5415 / .T727 2008

Dewey Class. No.: 658.8/ T859d

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