No title The 22 immutable laws of branding : how to build a product or service into a world-class brand /
Ries, Al.
The 22 immutable laws of branding : how to build a product or service into a world-class brand / Twenty-two immutable laws of branding Al Ries and Laura Ries. - 1st ed. - New York : HarperBusiness, c1998. - viii, 179 p. : ill. ; 22 cm.
Includes index.
9781861976055
Branding (Marketing)
658.827/ R559t
The 22 immutable laws of branding : how to build a product or service into a world-class brand / Twenty-two immutable laws of branding Al Ries and Laura Ries. - 1st ed. - New York : HarperBusiness, c1998. - viii, 179 p. : ill. ; 22 cm.
Includes index.
9781861976055
Branding (Marketing)
658.827/ R559t