(Record no. 13393)

MARC details
000 -LEADER
fixed length control field 00908nam a2200253 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230220154200.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980519s1998 nyua 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781861976055
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-DhDIU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827/ R559t
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al.
245 14 - TITLE STATEMENT
Title The 22 immutable laws of branding :
Remainder of title how to build a product or service into a world-class brand /
Statement of responsibility, etc Al Ries and Laura Ries.
246 3# - VARYING FORM OF TITLE
Title proper/short title Twenty-two immutable laws of branding
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc HarperBusiness,
Date of publication, distribution, etc c1998.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 179 p. :
Other physical details ill. ;
Dimensions 22 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 9034
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ries, Laura.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Koha issues (borrowed), all copies 2
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 08/05/2019 Purchased 2 1 658.827/ R559t 024553 20/02/2023 20/02/2023 1 08/05/2019 Book