No title Building a storybrand : clarify your message so customers will listen /

Miller, Donald, 1971-

Building a storybrand : clarify your message so customers will listen / Building a story brand Donald Miller. - [New York] : Harper Collins, Grand Haven, MI : Brilliance Audio. 2017. - x, 228 pages : illustrations ; 22 cm.

Includes bibliographical references (pages 225-228).

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

9780718033323


Branding (Marketing)
Advertising--Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / Sales & Selling / General.
BUSINESS & ECONOMICS / Business Communication / General.
Advertising--Brand name products.
Branding (Marketing)
Customer relations.
Marketing.
Product management.
Selling.

658.802/ M61b