MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01738nam a2200397 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhDIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250625094634.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170321t20172017nyua b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780718033323 |
| Qualifying information |
(hardcover) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SINLB |
| Language of cataloging |
eng |
| Transcribing agency |
SINLB |
| Description conventions |
rda |
| Modifying agency |
IUK |
| -- |
BD-DhDIU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802/ M61b |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Miller, Donald, |
| Dates associated with a name |
1971- |
| Relator term |
author. |
| 9 (RLIN) |
14383 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Building a storybrand : |
| Remainder of title |
clarify your message so customers will listen / |
| Statement of responsibility, etc |
Donald Miller. |
| 246 34 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Building a story brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
[New York] : Harper Collins, Grand Haven, MI : |
| Name of publisher, distributor, etc |
Brilliance Audio. |
| Date of publication, distribution, etc |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 228 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 225-228). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 9 (RLIN) |
9034 |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products. |
| 9 (RLIN) |
8882 |
|
|---|
| Topical term or geographic name as entry element |
Product management. |
| 9 (RLIN) |
19076 |
|
|---|
| Topical term or geographic name as entry element |
Marketing. |
|
|---|
| Topical term or geographic name as entry element |
Selling. |
|
|---|
| Topical term or geographic name as entry element |
Customer relations. |
|
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Marketing / General. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
14384 |
|
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Sales & Selling / General. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
14385 |
|
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Business Communication / General. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
14386 |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products. |
| Source of heading or term |
fast |
| 9 (RLIN) |
8882 |
|
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Source of heading or term |
fast |
| 9 (RLIN) |
9034 |
|
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| Source of heading or term |
fast |
|
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
fast |
|
|---|
| Topical term or geographic name as entry element |
Product management. |
| Source of heading or term |
fast |
|
|---|
| Topical term or geographic name as entry element |
Selling. |
| Source of heading or term |
fast |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
epcn |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| Koha issues (borrowed), all copies |
11 |