The future of marketing :

Johnson, Nick,

The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer Nick Johnson. - Old Tappan, New Jersey : Pearson Education, Inc., 2015. - x, 257 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

9780134084503 0134084500


Marketing.
Marketing--Management.
Marketing--Case studies.
Branding (Marketing)--Case studies.
Branding (Marketing)
Marketing.
Marketing--Management.


Case studies.

658.8