MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01273nam a22003137i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhDIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191114105833.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150312t20152015njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780134084503 |
|
|---|
| International Standard Book Number |
0134084500 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Transcribing agency |
BTCTA |
| Description conventions |
rda |
| Modifying agency |
BDX |
| -- |
OCLCO |
| -- |
BD-DhDIU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johnson, Nick, |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The future of marketing : |
| Remainder of title |
strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / |
| Statement of responsibility, etc |
Nick Johnson. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Old Tappan, New Jersey : |
| Name of publisher, distributor, etc |
Pearson Education, Inc., |
| Date of publication, distribution, etc |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 257 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Case studies. |
|
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Form subdivision |
Case studies. |
|
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Source of heading or term |
fast |
|
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
fast |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| Source of heading or term |
fast |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Case studies. |
| Source of term |
fast |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |