No title Marketing research : an applied orientation /
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, 2011 - xxviii, 947 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9788131731819 0130337161
Marketing research.
Marketing research--Methodology.
658.83/ M249m
Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, 2011 - xxviii, 947 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9788131731819 0130337161
Marketing research.
Marketing research--Methodology.
658.83/ M249m