(Record no. 15111)

MARC details
000 -LEADER
fixed length control field 00794nam a22002538a 4500
001 - CONTROL NUMBER
control field 12985853
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230122150805.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 021030s2003 nju b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131731819
International Standard Book Number 0130337161
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Language of cataloging BD-DhDIU
Modifying agency BD-DhDIU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83/ M249m
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
9 (RLIN) 9263
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 947 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA, BRE
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 9028
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
9 (RLIN) 9264
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Koha issues (borrowed), all copies 47
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 22/01/2023 Purchased   658.83/ M249m 009678 22/01/2023 1 22/01/2023 Book