No title Integrated marketing communications /
Narayanan, Arvind,
Integrated marketing communications / Kirti Dutta - New Delhi : Oxford university press, 2016. - xix, 469 pages : Illustrations, 25 cm.
Includes bibliographical references and index.
Introduction to cryptography and cryptocurrencies -- How Bitcoin achieves decentralization -- Mechanics of Bitcoin -- How to store and use Bitcoins -- Bitcoin mining -- Bitcoin and anonymity -- Community, politics, and regulation -- Alternative mining puzzles -- Bitcoin as a platform -- Altcoins and the cryptocurrency ecosystem -- Decentralized institutions: the future of Bitcoin? -- Conclusion.
978019946852 0199964855
Communication in marketing
658.802/ D979i
Integrated marketing communications / Kirti Dutta - New Delhi : Oxford university press, 2016. - xix, 469 pages : Illustrations, 25 cm.
Includes bibliographical references and index.
Introduction to cryptography and cryptocurrencies -- How Bitcoin achieves decentralization -- Mechanics of Bitcoin -- How to store and use Bitcoins -- Bitcoin mining -- Bitcoin and anonymity -- Community, politics, and regulation -- Alternative mining puzzles -- Bitcoin as a platform -- Altcoins and the cryptocurrency ecosystem -- Decentralized institutions: the future of Bitcoin? -- Conclusion.
978019946852 0199964855
Communication in marketing
658.802/ D979i