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No title Advertising and promotion: an integrated marketing communications perspective /

Belch, George E.

Advertising and promotion: an integrated marketing communications perspective / George E. Belch Michael A. Belch. - 5th ed. - Boston, Mass : Irwin/McGraw-Hill, c2001. - xx, 795, GL13, EN22, CR3, IN19 p. ol. ill. ;, 29 cm.

ISBN: 0072314451

LCCN: 00040688

Subjects--Topical Terms:
Advertising.
Communication in marketing.
Sales promotion.

LC Class. No.: HF5823 / .B387 2001

Dewey Class. No.: 659.1/B426a

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