(Record no. 179)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00845nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhDIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220807121253.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110611s9999 xx 000 0 und d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 00040688 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072314451 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhDIU |
| Transcribing agency | BD-DhDIU |
| Modifying agency | BD-DhDIU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B387 2001 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1/B426a |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 9 (RLIN) | 10012 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion: |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc | George E. Belch Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass : |
| Name of publisher, distributor, etc | Irwin/McGraw-Hill, |
| Date of publication, distribution, etc | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 795, GL13, EN22, CR3, IN19 p. |
| Dimensions | ol. ill. ;, 29 cm. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA, BRE |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 9697 |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 4031 |
| Topical term or geographic name as entry element | Sales promotion. |
| 9 (RLIN) | 9032 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Koha issues (borrowed), all copies | 5 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Daffodil International University Library | Daffodil International University Library | General Stacks | 07/10/2010 | Donation | 2 | 659.1/ B426a | 002177 | 06/03/2018 | 03/03/2018 | 1 | 15/06/2011 | Book | ||||
| Dewey Decimal Classification | Non-fiction | Daffodil International University Library | Daffodil International University Library | General Stacks | 07/10/2010 | Donation | 659.1/ B426a | 002178 | 15/06/2011 | 2 | 15/06/2011 | Book | ||||||
| Dewey Decimal Classification | Non-fiction | Daffodil International University Library | Daffodil International University Library | General Stacks | 07/10/2010 | Donation | 1 | 659.1/ B426a | 002179 | 16/08/2022 | 07/08/2022 | 3 | 15/06/2011 | Book | ||||
| Dewey Decimal Classification | Non-fiction | Daffodil International University Library | Daffodil International University Library | General Stacks | 07/10/2010 | Donation | 659.1/ B426a | 002180 | 17/05/2018 | 4 | 15/06/2011 | Book | ||||||
| Dewey Decimal Classification | Non-fiction | Daffodil International University Library | Daffodil International University Library | General Stacks | 07/10/2010 | Donation | 5 | 659.1/ B426a | 002181 | 01/07/2018 | 26/06/2018 | 5 | 15/06/2011 | Book |