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No title Advertising and promotion : an integrated marketing communications perspective /

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch Michael A. Belch. - 6th ed. - Boston : McGraw-Hill, c2004. - xxvi, 779, [67] p. col. ill. ; 28 cm.

ISBN: 0072536764

Subjects--Topical Terms:
Advertising.
Communication in marketing.
Sales promotion.

LC Class. No.: HF5823 / .B387 2004

Dewey Class. No.: 659.1/ B426a

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