(Record no. 180)

MARC details
000 -LEADER
fixed length control field 00796nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220223165213.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110611s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072536764
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhDIU
Transcribing agency BD-DhDIU
Modifying agency BD-DhDIU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/ B426a
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
9 (RLIN) 10012
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 779, [67] p.
Other physical details col. ill. ;
Dimensions 28 cm.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA, BRE
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 9697
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 4031
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 9032
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Koha issues (borrowed), all copies 19
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type Total Renewals
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 07/10/2010 Purchased 3 659.1/ B426a 007267 23/02/2022 19/02/2012 1 15/06/2011 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 07/10/2010 Purchased   659.1/ B426a 007268 23/02/2022   2 15/06/2011 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 07/10/2010 Purchased 4 659.1/ B426a 008173 08/11/2017 01/11/2017 3 15/06/2011 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 07/10/2010 Purchased 5 659.1/ B426a 008768 06/09/2018 03/09/2018 4 15/06/2011 Book 2
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 07/10/2010 Purchased 5 659.1/ B426a 008769 29/07/2018 17/07/2018 5 15/06/2011 Book 1
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 07/10/2010 Purchased 6 659.1/ B426a 008770 18/02/2023 13/12/2018 6 15/06/2011 Book 1
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 07/10/2010 Purchased 3 659.1/ B426a 008771 23/04/2018 21/04/2018 7 15/06/2011 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 07/10/2010 Purchased 3 659.1/ B426a 008772 08/09/2018 03/09/2018 8 15/06/2011 Book  
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 07/10/2010 Purchased 4 659.1/ B426a 008773 07/07/2018 30/06/2018 9 15/06/2011 Book 1
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 07/10/2010 Purchased 1 659.1/ B426a 008774 20/08/2017 20/08/2017 10 15/06/2011 Book