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Marketing /

Etzel, Michael J.

Marketing / Etzel, Michael J., Walker, Bruce J., Stanton, William J. - 12th ed. - New York : McGraw-Hill Book Company, Inc, c2000. - xxii, 674 p. ill. ; 27 cm.

ISBN: 0072430346

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8/ E859m

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