Marketing / (Record no. 2606)

MARC details
000 -LEADER
fixed length control field 00683nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191118145342.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110611s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072430346
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhDIU
Transcribing agency BD-DhDIU
Modifying agency BD-DhDIU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/ E859m
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Etzel, Michael J.
9 (RLIN) 8054
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Etzel, Michael J., Walker, Bruce J., Stanton, William J.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Book Company, Inc,
Date of publication, distribution, etc c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 674 p.
Other physical details ill. ;
Dimensions 27 cm.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA, BRE
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Bruce J., Stanton, William J.
9 (RLIN) 8055
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 27/12/2010 Donation 658.8/ E859m 003815 15/06/2011 1 15/06/2011 Book