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No title Marketing management for the hospitality industry: a strategic approach /

Reich, Allen Z.

Marketing management for the hospitality industry: a strategic approach / Allen Z. Reich. - New York : Wiley, c1997. - xix, 530 p. : ill., figs. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0471310123

LCCN: 94047535

Subjects--Topical Terms:
Hospitality industry

LC Class. No.: TX911.3.M3 / R43 1997

Dewey Class. No.: 647.940688/ R347m

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