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Marketing management for the hospitality industry: a strategic approach / Allen Z. Reich.

By: Material type: TextTextPublication details: New York : Wiley, c1997.Description: xix, 530 p. : ill., figs. ; 25 cmISBN:
  • 0471310123
Subject(s): DDC classification:
  • 647.940688/ R347m 20
LOC classification:
  • TX911.3.M3 R43 1997
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 647.940688/ R347m (Browse shelf(Opens below)) 1 Available 000350
Total holds: 0

Includes bibliographical references and index.

BBA

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