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No title Marketing models /

Lilien, Gary L., 1946-

Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. - Englewood Cliffs, N.J. : Prentice-Hall, c1992. - xv, 803 p. : ill. ; 25 cm.

Includes bibliographical references (p. 715-776) and indexes..

ISBN: 013545641X $42.00

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .L52 1992

Dewey Class. No.: 658.8/ L728m

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