(Record no. 2623)

MARC details
000 -LEADER
fixed length control field 00819nam a2200253 a 4500
001 - CONTROL NUMBER
control field 4852782
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230829041635.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 910910s1992 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 013545641X
Terms of availability $42.00
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhDIU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .L52 1992
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/ L728m
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lilien, Gary L.,
Dates associated with a name 1946-
9 (RLIN) 8223
245 10 - TITLE STATEMENT
Title Marketing models /
Statement of responsibility, etc Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Englewood Cliffs, N.J. :
Name of publisher, distributor, etc Prentice-Hall,
Date of publication, distribution, etc c1992.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 803 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 715-776) and indexes..
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA, BRE
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 7957
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 1729
Personal name Moorthy, K. Sridhar.
9 (RLIN) 8224
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 24/12/2006 Purchased   658.8/ L728m 010099 15/06/2011 1 15/06/2011 Book