(Record no. 15341)

MARC details
000 -LEADER
fixed length control field 00913nam a22002534a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhDIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230323153946.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060404s2007 njuab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353433291
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- C#P
-- DLC
-- BD-DhDIU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83/ M218m
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
9 (RLIN) 9263
245 10 - TITLE STATEMENT
Title Marketing Research :
Remainder of title An Applied Orientation /
Statement of responsibility, etc Naresh K. Malhotra and Satyabhusan Dash
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Pearson/Prentice Hall,
Date of publication, distribution, etc 2022
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 955 p. :
Other physical details ill., figs., tables ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA, BRE
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
9 (RLIN) 9264
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dash, Satyabhusan
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0611/2006010250.html">http://www.loc.gov/catdir/toc/ecip0611/2006010250.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Koha issues (borrowed), all copies 68
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 23/03/2023 Purchased   658.83/ M218m 026348 23/03/2023 1 23/03/2023 Book
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 23/03/2023 Purchased   658.83/ M218m 026349 23/03/2023 2 23/03/2023 Book
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 23/03/2023 Purchased   658.83/ M218m 026350 23/03/2023 3 23/03/2023 Book
    Dewey Decimal Classification     Non-fiction Daffodil International University Library Daffodil International University Library General Stacks 23/03/2023 Purchased   658.83/ M218m 026351 23/03/2023 4 23/03/2023 Book