MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01441cam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
672986 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhDIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241015091710.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
950907s1996 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
95040868 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0133956253 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
BD-DhDIU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TX911.3.M3 |
| Item number |
K68 1996 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
647.940688 |
| Edition number |
20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
1729 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing for hospitality and tourism / |
| Statement of responsibility, etc |
Philip Kotler, John Bowen, and James Makens. |
| 246 14 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
This edition is manufactured in India and is authorized for sale only in India, Bangladesh, Bhutan, Pakistan, Nepal, Sri Lanka and the Maldives. Circulation of this edition outside of these territories is unauthorized. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, NJ : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
c1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 893 p. : |
| Other physical details |
ill. charts, pictures, graphs etc. ; |
| Dimensions |
27 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BBA, BRE |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
1. Hospitality industry. |
| 9 (RLIN) |
8810 |
|
|---|
| Topical term or geographic name as entry element |
2. Marketing. |
| 9 (RLIN) |
17715 |
|
|---|
| Topical term or geographic name as entry element |
3. Tourism. |
| 9 (RLIN) |
8811 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
I. Bowen, John |
| Fuller form of name |
(John T.), |
| Dates associated with a name |
1948- |
| 9 (RLIN) |
8812 |
|
|---|
| Personal name |
II. Makens, James C. |
| 9 (RLIN) |
8813 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| Koha issues (borrowed), all copies |
2 |