Marketing for hospitality and tourism / Philip Kotler, John Bowen, and James Makens.

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Material type: Text

TextPublication details: Upper Saddle River, NJ : Prentice Hall, c1996.Edition: 3rd edDescription: xvii, 893 p. : ill. charts, pictures, graphs etc. ; 27 cmISBN:

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This edition is manufactured in India and is authorized for sale only in India, Bangladesh, Bhutan, Pakistan, Nepal, Sri Lanka and the Maldives. Circulation of this edition outside of these territories is unauthorized [Cover title]

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Includes bibliographical references and index.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Daffodil International University Library General Stacks	Non-fiction	647.940688/ K874m (Browse shelf(Opens below))	1	Available		009582