Image from Amazon.com
Killing marketing : how innovative businesses are turning marketing cost into profit / Joe Pulizzi and Robert Rose.
Material type:
TextPublication details: New York : McGraw-Hill Education, c2018.Description: xii, 260 pages ; 24 cmISBN: - 9781260026429 (alk. paper)
- 1260026426
- 658.8/ P981k 23
- HF5415.13Â .P85 2018
Contents:
Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
Daffodil International University Library General Stacks | Non-fiction | 658.8/ P981k (Browse shelf(Opens below)) | 1 | Available | 024611 |
Total holds: 0
Browsing Daffodil International University Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8/ P954 No title Principles of marketing : a south Asian perspective / | 658.8/ P954 No title Principles of marketing : a south Asian perspective / | 658.8/ P954 No title Principles of marketing : a south Asian perspective / | 658.8/ P981k Killing marketing : | 658.8/ Q386m Marketing management : | 658.8/ R657e No title Emotion marketing : the Hallmark way of winning customers for life / | 658.8/ R888c Case studies for marketing students / |
Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing.
There are no comments on this title.
Log in to your account to post a comment.