Strategic marketing / David W. Cravens and Nigel F. Piercy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2016.Edition: 9th edDescription: xv, 784 pages : ill. ; 26 cmISBN: - 9780071263351
- 0071263357
- 658.802/ C898s 22
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Pharmacy Department Seminar Library General Stacks | Non-fiction | 658.802/ C898s (Browse shelf(Opens below)) | 1 | Available | PH00346 | |||
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Pharmacy Department Seminar Library General Stacks | Non-fiction | 658.802/ C898s (Browse shelf(Opens below)) | 2 | Available | PH00347 |
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| 658.8/ K874m No title Marketing Management / | 658.8/ K874m No title Marketing Management / | 658.8/ K874m No title Marketing management / | 658.802/ C898s No title Strategic marketing / | 658.802/ C898s No title Strategic marketing / | 658.9/ H353h No title Hospital Pharmacy/ | 658.9/ H353h No title Hospital Pharmacy/ |
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
BBA, BRE
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